[hmmmhmmmhmmm]

Facebook has 10+ years of data about people and their friendships and relationships unfolding through time (tagged pictures, relationship status, updates, likes, etc.). It's hard to tell if they've built and deployed such a model for proposing matches, but this could be their killer feature. Superficially, this product seems no different from existing data apps.

[Lramseyer]

That was what I thought! I’m a pretty anti-Facebook person, and I don’t have a profile anymore. But facebook has data on you both explicit and implicit. They can predict your mental health state, socioeconomic status, and they have tons of data on the formation of relationships and marriages. They can even predict who you like and who you’re going to date next. As creepy as that data is, why shouldn’t they use it to actually connect people who they would predict to be compatible? A huge problem for online dating platforms is making good suggestions, and Facebook is probably the most well equipped to address it.