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by bluetomcat 2480 days ago
Lego was actually flourishing in the early 90s particularly with Castle and Pirates. Each year brought new sub-themes and factions, and newer sets coexisted nicely with older ones. It started to go downhill with the advent of PC and PlayStation gaming in the late 90s. Kids suddenly had their attention elsewhere. Lego then changed the formula to launching short-lived flashy themes with spiced-up minifigs and unusual parts, and the old spirit of calm playfulness was largely gone.
1 comments

I forgot to post the link: https://knowledge.wharton.upenn.edu/article/innovation-almos...

Sales slump in 1993 - I don't think that agrees with your thesis. Maybe they put out so much stuff out of desperation, to find something that sticks.