[luckylion]

> (If you live in the West, then you are likely over consuming.)

Is there any data on the spread of average vs median? From my personal experience, it seems that there are two peaks: one group of people are consuming far above the average while another is far below it (e.g. some travel by plane internationally or intercontinentally two or three times a year, others maybe once every three or five years). If you nag those below the average how they need to stop over-consuming, you'll likely yield nothing but confusion that might turn to anger and fundamental opposition if you continue.