[cushychicken]

Likely because it's not selling them that's the beneficial part: it's the "giving them to everyone for free" part.

[collyw]

I bet the company is selling them, otherwise it would be a charity, no?

[cushychicken]

Right, but what I'm saying is that the study they are citing likely shows the results of parents being given a baby box, not buying one.

I don't think buying vs giving is important per se. I'm just saying that the aggregate data will likely show more benefit from people being given the boxes, as that will have more impact on people of lower means.