[johnchristopher]

Frequency illusion or Baader–Meinhof effect: The illusion in which a word, a name, or other thing that has recently come to one's attention suddenly seems to appear with improbable frequency shortly afterwards (not to be confused with the recency illusion or selection bias).[51] This illusion is sometimes referred to as the Baader–Meinhof phenomenon.[52]

https://en.wikipedia.org/wiki/List_of_cognitive_biases

Or maybe you watched john wick on netflix or amazon and boom.

[insickness]

Or read a John Wick review, bought the movie tickets online or paid for the tickets with a credit card.