[muzani]

2.

Crashed three times a day per user. Images were cropped off blogs (with permission), inconsistent branding. It was in the food vertical but the logo was poop brown. But it got 1200 users on the first day, organically.

3 months and about 10k users before we fixed most of the crashes. It was about 5 months before a professional logo and color scheme (though the free logo my friend built for us was much appreciated).

[superdeeda]

Wow! Care to share what site this was?

[muzani]

It was a Malaysian low carb recipe app. Malaysian food is high carb in general and there were several blogs on it, but few united the info in one place. We made money off selling low carb ingredients, e.g. konjac noodles, stevia.

I sold the whole company though, together with the app, IP, content, etc. They decided not to maintain it, so it's shut down now.