[onyva]

I don't see that with Firefox. Google "blocking" ads in Chrome is of course not serious and not something that's done to protect users. Mozilla is not an ad company like Google (or the wanna be new Google, Brave). But I do think it's a core service a browser should offer, both for privacy reasons, but also environmental and esthetics. We've seen the carbon footprint of processing spam mail, I'm sure ads (which nobody wants or even pays attention to) are even worse.

[Synaesthesia]

Mozilla gets a lot of money from its partnership with google. That’s why google search is the default on Firefox. Google probably wouldn’t want them to block all their ads.

[onyva]

I understand that but I do think it should be something Mozilla should offer, even if it’s a premium service only. The web should not be held hostage by AdTech imho, and as a non for profit Mozilla should be able to generate revenue (and before the Mozilla Corp people jump in, for operations and r&d) from essential services centered around online privacy (cloud storage, vpn, dns etc) with like minded 3rd parties.

[jdnenej]

Why would anyone pay for Mozilla to do adblocking when they could install an ad blocker for free.

[onyva]

Part of a premium package. I would pay for something like NextDNS as part of a NextCloud based storage and apps, for example.