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by sharkmerry 2480 days ago
>> I do not believe Basecamp needs to buy an ad if someone is already searching for "basecamp".

Did you do the search? I got the same results hes speaking of. If I am searching for "Basecamp" which is a company's trademarked name, they are not the top result. They label the ad, but most users are not HNers and dont notice.

https://imgur.com/a/S03I1zK