[propater]

I think you are too focused on the individual. Reducing your personal meat consumption, your personal emissions and so on is nice and all but it is not going to be enough. You are also embedded in a number of social structures and institutions and those will have to change too if we want to be able to claim to be "guilt free" and those changes require personal involvement.

[Fjolsvith]

Individuals tend to focus on the individual. Trying to change everyone's routine is like trying to push water upstream. You'd be better served by targeting a message to the Brazilian people that they should protect their natural resource.