[breeny592]

This falls back to the classic thing - if your market is commoditised, then your product needs to be an experience to drive your revenue. And in all likely-hood, dog walking is not an industry "ripe for disruption" with enhanced experiences. Ride sharing took off because the experience of cabs was (in my experience) pretty much universally abysmal across the globe, and Uber/Lyft etc. actually provided a service that gave you a better experience.

The reality, as the commenters said in the linked reddit discussion, is that Wag has no real way to enforce this. Unsure on laws in the USA, but that provision would be highly illegal under Australian competition laws as exclusive sourcing is a finable offence, so have to assume similar provisions exist over there too in one way or another.