[evdev]

Added note: I shave peak load for a living.

Yes, this article is pretty much misleading end to end, and not taking into account the cost of heating is the keystone.

Everyone who thinks about this issue should stop cherry-picking some particular consumption good you think should be curtailed.

One, it's anti-humanistic, you'll end up getting slammed for telling (poorer) people from hotter areas to suck it up, and contra the article, you'll deserve it.

Two, analytically it seems to confuse even people who should know better. You have to take the whole system into account.

Directly pricing the externalities of carbon emissions solves both of these.