[meese_]

Why doesn't she simply offer App Store coupon codes to existing users? Seems like that would solve her "PR" problems, and they expire after their first use so there shouldn't be any worry of piracy or anything like that, as with serial numbers.

[netnichols]

As far as I know, you only get 50 of those per release.

[kmfrk]

Per version, I believe. You have to game the system a little bit for that, but that's what Marco does according to the Build & Analyze podcast, from what I recall.

[rje]

I can't verify this right now since I don't have anything in the mac app store, but I had heard that promo codes are not working yet.

Source: http://twitter.com/#!/majicDave/status/23220997280768000