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by johnohara 5638 days ago
The AVR/GCC library of pre-written routines plus the ability to easily upload "sketches" to the board makes the Arduino environment very approachable for non-propeller types.

They're doing a nice job and deserve the positive recognition.

Here in the U.S., SparkFun and BDMicro have built nice niches in this market.

SparkFun's Pick and Place Machine: http://www.youtube.com/watch?v=tn0EKtLOVx4