[MikeDaniel]

Hey Yodon, here's a list:

1. You don't have to do a massive marketing campaign to raise finance, because you're not raising finance.

2. It's not an everything or nothing roll of the dice.

3. You don't even need to raise finance - the investment of expertise and time by you and your contributors should remove most (most) of what you'd normally spend money on.

4. You don't have take on any financial risk - the risk comes to you and your fellow contributors in the form of wasted time if your product flops.

5. You get help actually building your product - from contributors who you find or find you.

6. It creates an equitable payment structure where you and controbutors get paid based on how much everyone contributes.

Hope this helps to explain the concept a little better.

There's a video here which explains it well I think: https://www.youtube.com/watch?v=LHHvJzUGpCM