[Fricken]

>What we tech folks have done, and we had no way of knowing, is flatten all of that out.

We did have a way of knowing, Marshall McLuhan went on at length about the rise of tribalism in the upcoming age of 'peer to peer electronic media'.

"The electronically induced technological extensions of our central nervous systems, which I spoke of earlier, are immersing us in a world-pool of information movement and are thus enabling man to incorporate within himself the whole of mankind. The aloof and dissociated role of the literate man of the Western world is succumbing to the new, intense depth participation engendered by the electronic media and bringing us back in touch with ourselves as well as with one another. But the instant nature of electric-information movement is decentralizing——rather than enlarging——the family of man into a new state of multitudinous tribal existences. Particularly in countries where literate values are deeply institutionalized, this is a highly traumatic process, since the clash of the old segmented visual culture and the new integral electronic culture creates a crisis of identity, a vacuum of the self, which generates tremendous violence——violence that is simply an identity quest, private or corporate, social or commercial…"

https://mcluhangalaxy.wordpress.com/2017/02/16/marshall-mclu...