[parsimo2010]

This explanation of MIPS goes pretty much all-in on it being about rotation: https://www.torpedo7.co.nz/community/help-and-advice/bike/ge...

Edit if you prefer it directly from the marketing horse’s mouth: https://mipsprotection.com/

[ramy_d]

  When you have suffered a concussion or an even more serious damage to the brain, rotational motion to the brain is the most likely cause.

from the mips protection website, you are correct and i understood it upon first reading as something else

[taneq]

Wow, given that they're talking about something that invariably has a significant linear acceleration factor, that's a pretty... confident... way to put it.