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by ceejayoz
2493 days ago
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> Probably the worst marketing campaign I remember was Nexium, which ran ads for several years encouraging people to talk with their doctors about “the purple pill,” without ever mentioning what it could treat. The tag line — “little, purple, different” — didn’t help. IIRC, this trick lets them avoid the big list of disclaimers and side-effects, as they're not making any medical claims in the ad. Nasty, IMO. |
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