It’s not entirely one sided as you describe. Google is one of the few companies that has also fought legal requests from governments trying to spy on their citizens, when the others giants caved immediately.
One of the things Google gets right. They know that data breaches, where someone does get the valuable ad profiles or data of Google users (while usually advertisers just get to target based off the data), are one of the few things that will actually cause the masses to think about their privacy settings and why they're giving Google their life story at all.