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by minimaxir 2487 days ago
HN doesn't have any rules against self-promotion as long as it's not spammy/low quality content.

Additionally, this is an interesting case as the custom link is an official way to bypass the paywall, which is the more frequent HN complaint: https://news.ycombinator.com/item?id=20414141

Comments are a different story, e.g. if a startup employee that works for the startup comments on a post about the startup, they should disclose it.