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It is a bit infuriating that there is this 'boogeyman' in CA when really if you listen to any interview with Brad Parscale he says pretty clearly it is all due to them actually using everything facebook offered them.

"Parscale said he asked the Facebook “embeds” to teach staffers everything the Clinton campaign would be told about Facebook advertising “and then some”. Parscale told CBS he was told the Clinton campaign did not use Facebook employee embeds. “I had heard that they did not accept any of [Facebook’s] offers,” he said."

So really this is all due to a complete incompetence on one campaigns digital strategy while another actually put in work.