[Marsymars]

> Try naming a business. NOTHING is available. If you want to run a competing business in a saturated market, the naming options are almost non-existent, especially if you want to name your company something that embodies what your business does.

To be fair, this is only really a problem for a new tech-ish company. Most other companies are geographically limited and can operate just fine sharing an operating name with a different company. There are lots of different companies operating as "John the Plumber" (seriously, Google it), "Rose & Crown Pub", or "Pho Noodle House".