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by belorn
2484 days ago
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In a Swedish town where I live there is an monthly sauna event. In the beginning they did not know how to advertise it so the first event they called it Sauna Extreme - an adventure, with baths like hot-and-cold and the grill. The second time they called it Wellness with the exact same baths, but with one extra bath with a hair pack. It was fully booked for men during the first event, but only one woman joined. The second event, fully booked for women and only two men. Third event they called it Wellness Evening, with no mentioning of any hair pack or grill, and it ended up fully booked for both men and women. Forth event similar. The probability of those outcomes happening through naturally probability is extremely unlikely. It is almost like people will interpret subtle gender identity in events, and then have it impact their decision to join. |
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