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by hugh4life
2489 days ago
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The whole Instagram influencer phenomenon can be obnoxious and sometimes kind of sad... but it's been a kind of godsend to athletes from niche sports that can gather a sizable Instagram audience but make very little money. And the main athletes I have in mind are figure skaters. Even if they win Olympics or the World Championships they can't make much money. But they can gather a sizable Instagram audience which make them attractive to brands. I'm sure this applies to a lot of Olympic sports where fame is fleeting. |
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