He is arguing that Google could make money with cash, only less than what they currently make with ads, because people spend cash cautiously, whereas they spend data wildly.
None of that has to do with being non-profit. Google is a trillion dollar company. Yes it can make less profits and still survive.
Whether people would pay enough to get anywhere near the costs however, is probably unlikely given how little they pay for far cheaper content on the internet today. Wikipedia is not comparable since the vast majority is unpaid volunteer work and user-provided content.
Whether people would pay enough to get anywhere near the costs however, is probably unlikely given how little they pay for far cheaper content on the internet today. Wikipedia is not comparable since the vast majority is unpaid volunteer work and user-provided content.