[mattmanser]

70% fail within 10 years, which is not much longer than Shopify has even existed.

The GP seems to be saying 80% of shopify businesses fail within a year.

Totally different statistics, the page you linked to says only 20% fail within their first year.

I wouldn't be surprised if setting up a shopify merchant page is a 'pre-business' action, before you're completely serious about the business.