[CameronNemo]

there is a lot to unpack here.

. you operate under the assumption that amazon is driving traffic fairly. in reality, there are at least 17 pieces of flair on each search page. remember that most scrubs do not use ublockorigin!

. "getting traffic" is also called networking. making connections with diverse groups. it is part of building a brand, reputation, and yes a client base. trying to avoid that step often makes your business trivially replaceable. for commodities that is actually fine, but many shop owners are not selling commodities.

. you are spot on about shopify having many alternatives. perhaps the competition will benefit shop owners as a whole. i can hope.