[dwd]

I think you'll find the churn is mostly small businesses that go nowhere, not losses to other platforms.

Magento is probably the biggest loser to Shopify after making v.2 impossible for smaller merchants to maintain so they're moving their v.1 stores to Shopify instead. Shopify is also way simpler for your work-from-home new mum than setting up a WooCommerce store.

The only reasons to go to WooCommerce would be support for a specific payment gateway or content management which Shopify is still lacking. Maybe ongoing fees for some functionality that is standard in WooCommerce or can be had for a small one-off fee is a turn-off for some as well.

Coming from a background building stores in Magento 1 & 2, WooCommerce, ZenCart/OpenCart and now wrapping up a fairly complex Shopify integration I'm warming to it.