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They prey on nostalgia, but the rugged aspect also speaks to me. Casio watches, Nokia cellphones (formerly, now Huawei or Xiaomi), Thinkpad latops and Panasonic Toughbooks - if you have one, you are likely to have one of the others. Looks like people are getting defined by their lifestyle. (I guess Rolex and Apple would be on the other end of the spectrum) |
Granted that's a given for the price, but I wouldn't associate all Casio watches with rugged necessarily.
The nostalgia, I get that, I bought an old f-91w out of nostalgia recently if only because I wore it 30 years ago ;)