[bitwize]

Disney is in the process of setting fire to the Star Wars brand's value. Their new SW theme park was a colossal flop by Disney park standards, and after the boondoggle that was The Last Jedi, Solo failed to make anywhere near its projected numbers.

[krapp]

The Last Jedi made over a billion dollars worldwide... less than prior films but still hardly a "boondoggle."

[bitwize]

And a lot of those filmgoers eager to see it, left the theater disappointed in the story and soured on the brand, which contributed to the franchise fatigue Solo suffered at the box office from.

[krapp]

The Last Jedi was divisive, but plenty of people liked it as well.

Solo was a film that no one was really asking for, and that also failed on its own merits.