[MichaelKovacs]

In general and from my experience, I'd say integrations are more effective at increasing retention than they are at increasing sales.

It's not that integrations aren't valuable to new users, it's just that users will be initially be buying for your core value, as oppose to an integration that is by definition not core.

Yeah, if 2 companies are equal then I suppose the one having Zapier will be better, but that doesn't seem sustainable :)

Once users have spent time in your app, they will start adding integrations that will make your app "stickier" and hopefully increase retention.

[akor]

Thanks for the feedback. It seems as though Zapier has taken over the startup scene which just makes me wonder its value to us.