[bouncycastle]

It's the "economies of scale" effect https://en.wikipedia.org/wiki/Economies_of_scale The big players always have an advantage.

Although, having tried Starbucks coffee, I have to say it's terrible!

Maybe it's the way it's made with an automatic machine and a disinterested barista, or perhaps the beans are over-roasted and mass produced in a factory. Just about any small coffee shop makes better espresso based coffee than them, especially in Sydney, Australia, where Starbucks continues to struggle to gain a foothold.