[groovypuppy]

Don’t get me wrong, I love Apple. This is a company that popularized GUIs, gave us hyperCard, gave us the iPod and the iPhone and now it’s selling us a credit card? Really? Am I missing something? This is innovation and I’m just too old and nostalgic recognizing it as such? Help an old geezer out here.

[sytelus]

The Apple credit card is simply an incentive to use Apple Pay. You can think of this card as Trojan horse.

Think about it: Why do you need any credit card at all? You have your phone, you can flash whatever bardcode/QR code auto generated, verified with your FaceID/TouchID. It would be ton more secure, prevent a lot of fraud and can do sophisticated things like automatic accounting, receipt keeping etc. BUT at the same time, it would dissolve the monopoly of 3 companies who are in the business of credit cards because virtually anyone can start mobile payment business this as long as POS systems were enabled for it. The widely deployed POS systems control which system of payment would become the norm. In countries where credit cards weren't the norms, mobile payments are the norms now. Other countries are left behind this revolution.

[JMTQp8lwXL]

> Think about it: Why do you need any credit card at all? You have your phone,

One's phone could be dead, or near 0-percent battery. The trend is for people to forego annual upgrades (phone lifespans are increasing), but those phones are also not getting maintenance -- so the battery performance is degraded. A phone with a degraded battery might barely pull through a day, if you remember to charge it the previous evening.

[teekert]

I don't really know what the Apple card features but I recently switched to a mobile first, new, "fintech" bank (bunq) and it is a breath of fresh air. The stale personal financial sector is very ripe for some disruption imho.

[godzillabrennus]

They innovated away usable keyboards and futuristic magnetic charging cables from their laptops.

[azinman2]

The integration with the wallet app is really nice, and it makes Apple Pay cheaper... which makes me want to use it more. I also appreciate the privacy stance.

[abalone]

You left off that it’s also the company that sold you music, movies and TV shows to play on your iPod and iPhone. This is perfectly consistent with that winning strategy. iPhones are now payment devices so why not sell a superior, well integrated financial service.

If the physical card trips you up, remember that Apple is not above providing you adapters. “Apple Card” is first and foremost a service and iOS-based user interface.

[groovypuppy]

This makes the most sense to me.

[closeparen]

Apple Pay is an extremely characteristic product. Apple also likes to own user experiences end to end. Owning the credit card account means it owns the Apple Pay experience more thoroughly. They would prefer not to offer a physical card at all, but mobile payments acceptance isn't high enough yet.

[JMTQp8lwXL]

It's the literal financialization of a technology company. But, to be more specific: Apple was the company to make such a move. Apple is a brand people identify with. Even if adoption is tepid, imagine how well a "Microsoft Card" would do.

[dangxiaopin]

The trick with shorting is timing. Sometimes financial indicators continue growing for 2-3 years after the company peaks. Apple cider vinegar anymore perhaps decay but it's unclear where the markets would price this in.

[devoply]

How to make more money by capitalizing off your brand 101.