[thefahim]

Build it and they will come only happens in movies. The way you present your company and app is very important in your marketing strategy.

[alex_c]

Completely agree, but the "solo regular person takes on the Internet" narrative has often been more effective than the "solo regular person tries to be perceived as multinational corporation" narrative, depending on the audience.

[Retric]

Do you have any idea what the Angry Birds developers look like? Well most of their users have no clue because promotion and the development team don’t need to be connected at all.