[snowwrestler]

Patagonia runs sales partially for the same reason anyone else does, which is to clear out inventory that didn’t sell at full price.

But unlike most other companies, Patagonia also plans ahead for some inventory to go at sale prices, in order to serve dirtbag outdoors lifers who would never pay full price... the same sort of people who started Patagonia a long time ago.

This was explained to me by a Patagonia sales rep about 20 years ago when I worked retail. I assume it’s still true because their end of season sales still seem to have prime inventory in them.