[Dangeranger]

If you want to understand Yvon Chouinard as a person beyond reading Let My People Go Surfing, you should watch "180 Degrees South: Conquerors of the Useless"[0]. While Yvon only appears for about twenty minutes within the movie, his presence is woven all throughout the film.

Part of what made Patagonia as a company different is the no BS mentality instilled within him from his dirt bagging days spent climbing around California, Patagonia, and New Hampshire. There's a wonderful moment in the movie where Jeff Johnson and Yvon are climbing some first ascent and Jeff asks "what should we name it when we're done?" and Yvon replies, "nothing, just climb it, be done, and go home".

[0] https://en.wikipedia.org/wiki/180_Degrees_South%3A_Conqueror...