[tstegart]

I just used my name when launching our app. Since it didn't take off it worked out just fine. The plan was always to incorporate if we started making money, so we saved when the app went nowhere. If you already have people paying you money and this app will be a part of that, its probably time to think of incorporating.

[pawsys]

Do you mean you used your name as a name of the app?

[tstegart]

No, we had an app name, but my real name was visible as the developer. We didn't incorporate or have any legal protection, but it was just a travel magazine app.