[nolok]

> The average user certainly doesn't worry about any of this, but that doesn't mean that they shouldn't.

I think the point he was making, in part, was that if the average user worried about those things, they would WANT most of those features and decisions.

[normalhuman]

Sure, that is why I mention the tragedy of the commons. People (me included, I'm not claiming to be a saint) very easily rationalize exchanging short-term personal comfort for the long term social good, and the adtech people know this very well.