[mo1ok]

I remember reading about the hysteria of this 4 years ago and wondering if me, a non-foodie, could actually taste the difference in chocolate quality. I finally had my first mast brothers bar recently and...

...yeah. It taste like a slightly better quality hershey's bar, definitely not a $10 bar of chocolate. I was kind of floored, it was actually pretty bad.

[gamblor956]

I actually think that Hershey's has the edge over Mast.

But either way, the new M&M bars taste infinitely better than both Hershey's and Mast.

[mixmastamyk]

Comparing Hershey's and chocolate is like apples and oranges. A better comparison would be versus something more serious.

[ardit33]

same, I tried it once, and thought it was bland..... and kinda crappy/cheap tasting.

Now that I have been living in NYC for few years, my BS meter has improved.

There are enough tourists and young people that come and go in NYC, and that propels a whole industry for "expensive/overpriced" but crappy goods and services. Both Brooklyn and Manhattan are the place of 100$ haircuts, just because your barber has a hipster beard....

[VRay]

Seems like $100 for a haircut isn't that bad when you'd need to pay $3000/month for a bedroom within an hour's commute, assuming it's a fancy haircut that takes 40+ minutes

[rsp1984]

But brilliant marketing. Even the skeptics wanna know how this outrageously expensive chocolate bar might taste...

[mola]

Brilliantly deceitful. We should use correct adjectives if we are to make truth the norm again...

[Eric_WVGG]

I live near the Mast shop in Williamsburg, Brooklyn. The place does not smell good.

It's a real shame because friends/relatives who visit always zero in on that place for souvenirs and gifts for the family. Say what you will about the chocolate; their branding and design is on point.