| I was recently helping a friend modernize his family business, which is now his sole income and thus his full time job. Because of the nature of older, archaic/legacy systems in place, there was so much room for growth and increasing revenue and profits. My friend has worked in sales at a large tech company (hint, recent IPO), so he was acquainted with the tech industry. But when I showed him basic workflows such as how to automate Google Sheets and referencing cells and using formulas (aka Excel skills), it was like teaching calculus to a middle schooler. I then showed him how he could connect siloed data between business tools using Zapier, which requires no code at all. I found myself again discovering that even setting up a simple Zap was way too much for him to handle. These simple no-code workflows were to create a loyalty program, automated email/drip marketing, and more basic marketing implementations. Moral of the story is that you can assume the normal person, even if they have worked in tech, will still have trouble setting up and using No Code to its powerful potential, let alone basic utility. I can definitely see a marketplace work for people like this. |