[coroxout]

I've definitely noticed the rise in alcohol-free beers (normally only one or two per pub, but now usually prominently marked on the drinks list or blackboard), alcohol-free wines (only seen one once in a pub, but my local small supermarket has a couple of varieties - pleasant if rather sweet and Shloer-like) and "mocktails" in the pubs near me in the UK, and I hope the trend continues.

One of my favourite restaurants does delicious fruit-based cocktails, but has some mocktails and fruit smoothies which are just as delicious and half the price. However, I admit they are sugary and no doubt very calorific, so probably not good for regular drinking either, alas.

(And I'm afraid we tried Seedlip, which round here costs as much an alcoholic gin, and didn't enjoy it at all - but we liked the concept so if there's a market for it perhaps we'll like the next flavour or competitor...)