Porsche occupies a very interesting part of the market. At the low end it competes with BMW/Mercedes.
At the top end (Turbo S/GT3/GT2) it starts to compete with Aston Martin, then McLaren, then Ferrari/Lamborghini/etc. You can spend £45k for a basic Cayman up to £180k+ for a heavily optioned 911 Turbo S and more for lower volume/limited editions like the GT3, GT2 etc. (ignoring eg the 918)
So where the Taycan as a range places within that is quite relevant. All the signs at the moment are that it will price similar to the 911 ie probably starting at £65-70kish. But we only have one data point which is the £130k for the Turbo trim level.
So where the Taycan as a range places within that is quite relevant. All the signs at the moment are that it will price similar to the 911 ie probably starting at £65-70kish. But we only have one data point which is the £130k for the Turbo trim level.