I.e. the Mercedes CEO? Also for the other two.... really? Who t.f. wants voice control in their car? Better lights are nice, sure... but it's a minor improvement (most people drive most of the time by day, and even by night, all car lights are "good enough". I paid 2K EUR to get better lights in my car, and they're great when I have to use them, but even I wouldn't have picked my car based on this criteria.... I even hesitated to give the extra money!)
Mercedes has a voice controlled GPS navigator in older C models. It never understood where you want to go and the text input is atrouciously useless, just like the TV on screen keyboards. If you had it, you'd probably ended up using a paper map since it has way better ergonomics.
> Better lights are nice, sure... but it's a minor improvement
I love my fancy $10k headlights, they're a huge improvement when speeding through euro highways in the middle of the night. There's just nowhere for the cops (or anything else) to hide.