[jasonmar]

The author of the article is a professor of marketing so I'd be interested to learn his opinion on WeWork's marketing instead of accounting, corporate structure and governance.

Adam's unconventional moves appear extremely outlandish when spelled out in the S-1 disclosures, but because I have no position I just find it entertaining. I'm looking forward to the conference calls.

I worked for WeWork for a short period of time during one of the SoftBank rounds, and one positive unconventional thing the company did was give employees with vested options the opportunity to cash out alongside Adam, rather than being forced to wait until post IPO lockup.