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by observer1
5637 days ago
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I think you mean "accurate". I'm sitting here with a Starbucks coffee cup right now. I can tell you that I have a strong positive brand image associated with their current logo. As a customer I immediately associate the new logo with a company moving away from what they do well. I didn't even need to read the press release to see the motivation. This is bad for Starbucks, and will result in a lot of negative press. Wait and see. |
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