[headbansown]

The endgame is requiring a non-extensible browser with TPM and remote attestation so that the ads can't be removed client side with a bonus layer of DRM preventing scraping the screen (at least on the same endpoint) and hiding the ads that way. But a critical mass of "content" would have to require this before it could be universally enforced. Would probably be happening with online banking already had it not been for the rise of mobile.

Bottom line, though: it only takes one person to copy the "content" and repost it to make all that for naught.