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by groundlogic
2502 days ago
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IKEA seem to be killing it in speaker area these days. Even as Swede, that's kind of unexpected. I guess they saw a market segment where a lot of wood is used (this one's plastic though), and there were high margins for the premium products and then decided to go for it. There's obviously a great deal of outsourcing to chinese and taiwanese manufacturers going on here, but they seem to be very competent in the customer role. I love my IKEA Eneby BT speaker from last year. (This one, with the add-on battery: https://www.ikea.com/us/en/catalog/products/00357636/) I would love for IKEA to go into the standalone analogue speaker segment with a fantastic living room speaker, just to piss off those (often) European and quite pretentious speaker brands. Take on B&W and the likes! |
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