[mirimir]

Yeah, OK. It's just that the outrage of TFA relies on the assumption that customers' loyalty implies companies' loyalty to them. It's arguably a foolish assumption. Especially about insurance companies, whose profitability relies on denying claims.

[Ensorceled]

Not the assumption, the expectation. That's how capitalism is supposed to work, hence the outrage. "Caveat Emptor" shouldn't be a general business model.