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I get this a lot at work too, especially around the subject of optimization. If we get into a long enough conversation about it I'll tend to bring this up as one of my 'secret weapons' that shouldn't be a fucking secret. If you are making a budget, be it for CO2 emissions or network bandwidth or CPU seconds, it doesn't really matter what percent of your current spending each line item represents. It matters what percent of your goal it represents. For instance, if you have a car that's too expensive for you, or you're eating out too much, it's great that you identified those problems and are addressing them, but at the end of the day no % of gain in those areas is going to make up for the fact that your house is 60% of your income. So if we have to cut our emissions by 50% to sustain our existence, those cow burps are 16% of the budget, not 8%. For steaks and cheeseburgers, that's way too big. If you go in trying to claim you don't have a budget, the same math ends up happening, with different words, and in slow motion. Reducing one element increases the fraction of everything that remains. 1% now may be 3% later, and harder to get to because you've already done work in that area and who wants to go in again for a 1% improvement? |
That said, 50% reduction is only doable with nuclear energy. Environmentalists who refuse to even discuss it (which, anecdotally, is most of them) aren't really environmentalists at all. They're the PR wing of the "renewables" lobby.