After a very long time, this is a fine piece of investigative journalism to make the top 30 on HN. I wish the main BuzzFeed site did more of this than the clicbait.
> But Schoofs acknowledges that BuzzFeed’s investigations may never rocket into the social media stratosphere with the same velocity as the company’s lighter fare. Major investigations seldom get fewer than 200,000 pageviews, but that’s a dribble of traffic compared to the 73 million pageviews garnered by The Dress.
https://www.poynter.org/tech-tools/2016/how-buzzfeed-built-a...
> But Schoofs acknowledges that BuzzFeed’s investigations may never rocket into the social media stratosphere with the same velocity as the company’s lighter fare. Major investigations seldom get fewer than 200,000 pageviews, but that’s a dribble of traffic compared to the 73 million pageviews garnered by The Dress.