[crazygringo]

Yes I think that's the real question being asked.

Some companies put the TM and/or (R) everywhere, like every single mention of their product name on a single page.

Others put it only at the first mention, or on a tiny corner of their logo.

Yet others never put it anywhere.

Are these just different lawyers' interpretations? Are they a conscious marketing decision to make a product/brand feel more official/important? Does it depend on how close to being genericized a trademark is (and therefore in danger of being lost)? Is there literally no rhyme or reason, people just blindly copying whatever they think is the "done thing" without actually knowing why? Is it all of these?

[lonelappde]

It's tryhard to make people think that the vendor is/has something special when it lacks brand awareness.